Culligan

Culligan Water:

A refreshing take on a classic,

household brand

Culligan Water is a 3+ year client with iProspect/Dentsu. My relationship began with them on their first creative project with iProspect back in 2019. In our first year partnering with the brand, we reimagined their residential, business and blog experiences, we all as their corporate site and the consolidation of over 500 independent dealer sites into Culligan.com. This relationship built into a million dollar business for Dentsu when we expanded our creative offerings into their paid media channels, resulting in dramatic lead growth.